Top 5 Books and Reference Apps in the US for Q2 2023

In Q2 2023, the Books and Reference category on a unified platform in the United States saw significant activity among its top five applications. Here’s a detailed look at their performance based on data from Sensor Tower.

Holy Bible - KJV+Verse experienced fluctuations in weekly downloads, peaking at around 173.8K in mid-May and settling at 76K by the end of June. This app also saw a steady increase in weekly revenue, starting from $61 in early May and reaching up to $115 in the first week of June. Weekly active users grew consistently, starting at 66.5K in late March and rising to 121.9K by the end of June.

KJV Bible Now: Audio+Verse showed a consistent download trend with a peak at 133.2K in late May, before declining to 60.9K by the end of June. The weekly active users for this app were impressive, beginning at 445.7K and climbing to 550.8K over the quarter.

King James Bible - Verse+Audio maintained a solid performance in terms of revenue, averaging around $4K to $5K weekly, with a peak at $5.6K in early April. Downloads varied, peaking at 131.7K in early April and ending the quarter at 99K. The app also had strong weekly active user numbers, starting at 4.9M and reaching 5.3M by the end of June.

Audible: Audio Entertainment generated substantial weekly revenue, ranging from $4.5M to $5M, peaking at $5.1M in the last week of June. Weekly downloads were stable, averaging around 150K to 170K. The app's weekly active users fluctuated between 2.7M and 2.9M, ending the quarter with approximately 2.9M active users.

Merlin Bird ID by Cornell Lab saw a notable increase in weekly downloads, starting at 33.7K in late March and reaching a peak of 145.5K in late May. The app's active user base grew steadily from 400K to 664K over the quarter.

For more detailed insights on app performance, visit Sensor Tower.